Overview
Xperia Travel, a visionary travel agency, aimed to revolutionize the travel industry by offering unique and enjoyable experiences through their activities and packages.
Xperia Travel, a visionary travel agency, aimed to revolutionize the travel industry by offering unique and enjoyable experiences through their activities and packages.
Creative Director: Taimour Othman
Client: The Brand Bees
Year: 2022
Year: 2022
The Challenge
Create a brand that epitomized the essence of these unique travel experiences.
The name, perona, was chosen deliberately to convey that the brand was all about creating unforgettable travel memories. The branding needed to reflect the excitement
and personalization that Xperia Travel brought to the table.
The Move
The logo, particularly the "X," was ingeniously designed to resemble various dynamic activities such as skiing, camping, and more. This dynamic iconography was extended to all aspects of the branding, creating a cohesive and playful visual language.
The chosen modern typeface complemented this concept, representing innovation and contemporary travel
The chosen modern typeface complemented this concept, representing innovation and contemporary travel
For colors, we chose blue for its association with trust and community connections, conveying reliability in the brand. Yellow was incorporated to evoke a sense of fun and excitement, highlighting the novel experiences Xperia Travel offered.
This dynamic iconography was extended to all aspects of the branding, creating a cohesive and playful visual language.
The tagline, "Experience to Remember," was carefully crafted to resonate with individuals looking for unique, memorable vacations.
The Results
The end result was a dynamic and playful brand identity that resonated across all applications. Whether it was the website, social media, or promotional materials, the brand consistency was evident, reflecting Xperia Travel's unique vision. The branding not only captured what the company did but also conveyed their vision effectively.
Through the innovative use of colors, typography, and dynamic iconography, Xperia Travel now stands as a beacon of exciting, personalized travel experiences.
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